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Neural Encoding of Wtp Computation During Simple Purchasing Decisions · Study

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ArticleNeural Encoding of Wtp Computation During Simple Purchasing Decisions

Hilke Plaßmann2008

Article2008

Neural Encoding of Wtp Computation During Simple Purchasing Decisions

Hilke Plaßmann · John P. O’Doherty · Antonio Rangel

3 citations·0/0 files stored·ACR North American Advances

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Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies Economic and Environmental Valuation

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Year2008

Typearticle

Published2008-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations3

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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openalex_workW2414005386

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