State of the Net: The New Frontier

Peter C. Clemente

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Technology Adoption and User Behaviour Digital Marketing and Social Media Information Society and Technology Trends

Abstract

From the Publisher: Who's using the Net? What are they doing there? What are cybershoppers spending their money on? Many books have offered answers to these questions, but The State of the Net is the first book to provide an accurate picture of how consumers are really using the Internet today and what they intend to do online in the future. Based on the most credible data yet assembled on the subject, The State of the Net is an invaluable strategic tool for anyone who wants to reach the ever-growing universe of Net users. The State of the Net supplies actionable business strategies you can really use, and reveals how anyone - whether for business or personal reasons - can tap into the unlimited potential of the Internet.

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