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Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale · Study

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ArticleMeasuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale

Eric R. Spangenberg1997

Article1997

Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale

Eric R. Spangenberg · Kevin E. Voss · Ayn E. Crowley

185 citations·0/0 files stored·ACR North American Advances

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Psychometric Methodologies and Testing Decision-Making and Behavioral Economics Economic and Environmental Valuation

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2013Not All Fun and Games: Viral Marketing for Utilitarian Products 2006The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals 2020Online purchase intention of halal cosmetics: S-O-R framework application 2013The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups 2012The dimensionality of fashion‐brand experience 2003Attitude and satisfaction in a traditional food product 2006SHOPPING MOTIVES, BIG FIVE FACTORS, AND THE HEDONIC/UTILITARIAN SHOPPING VALUE: AN INTEGRATION AND FACTORIAL STUDY 2020Hedonic and utilitarian benefits as determinants of the application continuance intention in location-based applications: the mediating role of satisfaction

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Year1997

Typearticle

Published1997-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations185

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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openalex_workW2415407974

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