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An Information Theoretic Approach to Understanding the Consideration Set/Awareness Set Proportion
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An Information Theoretic Approach to Understanding the Consideration Set/Awareness Set Proportion (1991)An Information Theoretic Approach to Unde…REPRESENTING PHASED DECISION OUTCOMES (1996)REPRESENTING PHASED DECISION …Models of Man. (1959)Elimination by aspects: A theory of choice. (1972)Dimensions of Consumer Expertise (1987)
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  • 1996REPRESENTING PHASED DECISION OUTCOMES0 cited

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