The Elaboration Likelihood Model of Persuasion

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Richard E. Petty, John T. Cacioppo (1986). The Elaboration Likelihood Model of Persuasion. Springer eBooks. https://doi.org/10.1007/978-1-4612-4964-1_1

@article{e1986the,
  title  = {The Elaboration Likelihood Model of Persuasion},
  author = {Petty, Richard E. and Cacioppo, John T.},
  year   = {1986},
  journal = {Springer eBooks},
  doi    = {10.1007/978-1-4612-4964-1_1}
}

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