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Measuring and Modeling Brand Interest As an Alternative Ad Effect With Familiar Brands
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Measuring and Modeling Brand Interest As an Alternative Ad Effect With Familiar Brands (1990)Measuring and Modeling Brand Interest As …Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League (2015)Out with the old and in with …Consumer delight and outrage: scale development and validation (2015)Consumer delight and outrage:…Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising (2013)Self-Concept, Product Involve…Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers (2010)Managing Brand Equity among L…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Case Study Research: Design and Methods (1984)The qualitative content analysis process (2008)Sponsorship eras in the English Premier League: changing industries and globalization between 1992 and 2021 (2022)The Ecosystem of UK Social Entrepreneurship: A Meta-Analysis of Contemporary Studies (2022)A circumplex model of affect. (1980)Measuring emotion: The self-assessment manikin and the semantic differential (1994)The Relative Effectiveness Of Endorsers (2018)Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages (2024)Advances in Consumer Research (2025)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Understanding the small business sector (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural Equations with Latent Variables (1989)Observing delightful experiences of other customers: the double-edged sword of jealousy and joy (2017)How luxury restaurants will enhance the concept of guest delight (2021)Online Consumer Satisfaction During COVID-19: Perspective of a Developing Country (2021)
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  • 2015Consumer delight and outrage: scale development and validation54 cited
  • 2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
  • 2013Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising20 cited
  • 2010Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers12 cited

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