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Brand Categorization and Product Involvement · Study

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ArticleBrand Categorization and Product Involvement

Jacques E. Brisoux1990

Article1990

Brand Categorization and Product Involvement

Jacques E. Brisoux · Emmanuel J. Chéron

66 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

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Year1990

Typearticle

Published1990-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations66

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2419290451

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