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Environmentally-friendly practices in hotels

Miriam Mbasera · Engelina du Plessis · Melville Saayman · Martinette Kruger

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Environmental Sustainability in Business Diverse Aspects of Tourism Research Corporate Social Responsibility and Sustainability

Abstract

Orientation: There has been a growing concern for a ‘green’ hotel in the view of customers as they experience an increased awareness of environmental damage and excessive consumption of goods, energy and water.Research purpose: To determine the environmentally-friendly practices in hotels in Zimbabwe and South Africa and establish the contribution that hotels are making towards mitigation of the negative environmental effects.Motivation for the study: Currently, the world is facing environmental issues, which include global climate change, ozone depletion, pollution, high consumption of resources and increasing amounts of solid waste. Hotels, as part of the tourism industry, exert a significant impact on the environment. While the extent and range of the impact that hotels exert on the environment suggest an urgent need to address this problem, the question that arises is whether hoteliers appreciate the need for environmentally-friendly initiatives in their establishments.Research design, approach and method: A qualitative research was carried out in eight hotels that employ the strategy of the case study in the aforementioned countries. Main findings: Currently, no policies for green management exist, although some hotels do engage in some environmentally-friendly practices. Some hotel managers do not implement green management initiatives to mitigate the environmental problems emanating from their hotel operations.Practical and/or managerial implications: This indicates that a gap exists between managers’ awareness of appropriate environmentally-friendly practices for hotels, implying a need for training and increased awareness of green management.Contribution and/or value-add: The results could guide managers in the implementation of environmentally-friendly practices in an effort to mitigate environmental problems facing the present generation.

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References

2004Evolving sustainably: a longitudinal study of corporate sustainable development 2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities 2007Exploring consumer attitude and behaviour towards green practices in the lodging industry in India 2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions 1995Environmental management in hotels 2005Environmental management practices among hotels in the greater Accra region 2011International hotel chains and environmental protection: an analysis of Hilton's we care! programme (Europe, 2006–2008)2012Hotel companies' environmental policies and practices: a content analysis of their web pages

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