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Sustainability practices and web-based communication

Alessandro Da Giau · Laura Macchion · Federico Francesco Angelo Caniato · Maria Caridi · Pamela Danese · Rinaldo Rinaldi +1 more

87 citations0/0 files storedJournal of Fashion Marketing and Management

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

Purpose – The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate their sustainability commitment through their corporate websites. Design/methodology/approach – The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings – The findings showed that four different approaches in the field of sustainability practices and web-based communication are available within the Italian fashion industry (i.e. low commitment, high commitment, low disclosure, high marketing) by highlighting the alignment (i.e. fit or misfit) among these dimensions and by discussing the practices as well as the drivers/barriers of each approach. Originality/value – The paper contributes to the literature by deepening the understanding of both the environmental and social dimensions of the sustainability issue. Moreover, the work investigates the relationship between sustainability practices and web-based sustainability communication, a topic that has not yet been addressed in the current literature.

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References

1999Cannibals with forks: the triple bottom line of 21st century business 2008From a literature review to a conceptual framework for sustainable supply chain management 1998Partnerships from cannibals with forks: The triple bottom line of 21st‐century business 2008A framework of sustainable supply chain management: moving toward new theory 2002Case research in operations management 2011The Drivers of Greenwashing 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies

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2019Sustainability within Fashion Business Models: A Systematic Literature Review 2019Incorporating social aspects in sustainable supply chains: Trends and future directions 2018Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image 2017Strategic approaches to sustainability in fashion supply chain management 2020The anatomy of circular economy transition in the fashion industry

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