References

• 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
• 2011Social media? Get serious! Understanding the functional building blocks of social media5,200 cited
• 2011Keeping up with the digital age: How the American Red Cross uses social media to build relationships634 cited
• 2012Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management393 cited
• 2008Nativos e inmigrantes digitales268 cited
• 2015The social media transformation process: curating content into strategy130 cited
• 2013Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain109 cited
• 2015Modelo de simetría interactiva en Comunicación organizacional17 cited
• 2012The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações9 cited

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