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Tie the knot: building stronger consumers’ attachment toward a brand
16 references·16 citing·38 second hopsampled
Tie the knot: building stronger consumers’ attachment toward a brand (2016)Tie the knot: building stronger consumers…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Brand Community (2001)Brand CommunityThe "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The "What" and "Why" of Goal …Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Possessions and the Extended Self (1988)Possessions and the Extended …Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attachment and Loss (1969)Attachment and LossFive decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda (2023)Five decades of self‐congruit…Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment (2022)Interactive effects of self-c…Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru (2022)Effect of Corporate Social Re…Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types (2022)Brand bank attachment to loya…The role of brand love on bank customers' perceptions of corporate social responsibility (2021)The role of brand love on ban…The mediating role of brand trust in the relationship between brand personality and brand loyalty (2021)The mediating role of brand t…Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections (2021)Demystifying the link between…Congruency or incongruency: a theoretical framework and opportunities for future research avenues (2021)Congruency or incongruency: a…Green brand communication, brand prominence and self–brand connection (2020)Green brand communication, br…Exploring hotel brand attachment: The mediating role of sentimental value (2020)Exploring hotel brand attachm…Corporate social responsibility and brand passion among consumers: Theory and evidence (2020)Corporate social responsibili…Brand experience and brand attachment as drivers of WOM in hospitality (2020)Brand experience and brand at…An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction (2020)An Assessment of Brand Experi…The importance of CSR initiatives in building customer support and loyalty (2019)The importance of CSR initiat…Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products (2019)Is love really blind? The eff…The role of ideal self-congruence and brand attachment in consumers’ negative behaviour (2018)The role of ideal self-congru…The expression of the emotions in man and animals. (1872)Attachment styles among young adults: A test of a four-category model. (1991)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Childhood and Society (2026)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)Self‐determination theory and work motivation (2005)Intrinsic and extrinsic motivation from a self-determination theory perspective: Definitions, theory, practices, and future directions (2020)Corporate Stakeholders and Corporate Finance (1987)Building Strong Brands (1995)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Understanding Customer Experience Throughout the Customer Journey (2016)Customer Engagement (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior34,111 cited
  • 1969Attachment and Loss18,333 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2001Brand Community3,994 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

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2,713 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
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    • 2018The role of ideal self-congruence and brand attachment in consumers’ negative behaviour95 cited
    • 2020An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction90 cited
    • 2021Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections85 cited
    • 2021The mediating role of brand trust in the relationship between brand personality and brand loyalty80 cited
    • 2020Brand experience and brand attachment as drivers of WOM in hospitality78 cited
    • 2022Effect of Corporate Social Responsibility on Consumer Satisfaction and Consumer Loyalty of Private Banking Companies in Peru77 cited
    • 2019Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products69 cited
    • 2021Congruency or incongruency: a theoretical framework and opportunities for future research avenues67 cited
    • 2020Exploring hotel brand attachment: The mediating role of sentimental value62 cited
    • 2020Corporate social responsibility and brand passion among consumers: Theory and evidence61 cited
    • 2019The importance of CSR initiatives in building customer support and loyalty54 cited
    • 2020Green brand communication, brand prominence and self–brand connection53 cited
    • 2022Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment53 cited
    • 2022Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types51 cited
    • 2021The role of brand love on bank customers' perceptions of corporate social responsibility49 cited
    • 2023Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda47 cited