2. E Unis Pluribum: Using Mental Agility to Achieve Creative Duality in Word, Image and Sound

Abstract

The human brain does a remarkable job of automatically shielding us from the potential ambiguities of everyday situations. To appreciate just how good a job it does, try this simple experiment: open a dictionary on any page at random, and then scan around for a headword that is commonly used in everyday conversation. It might be “run”, or “set”, or “path ” or even “home”. The only thing more surprising than the number of senses listed under these innocuous-seeming words is the realization that we are only ever conscious of one or two of them at a time in any given context. To avoid being overwhelmed with choice, we often follow the guidance of context, and take the ambiguity-reducing categorizations of others at face value, especially if they appear to be offered in good faith. Thus, if a bookstore or a publisher tells us that a particular book is a work of autobiography, we tend to accept it as such. However, our words and categories are much more malleable than they appear, thanks for the most part to the automatic processes of disambiguation and experiential

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