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Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study
16 references·0 citing·39 second hop
Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study (2016)Customer relationship management (CRM) ex…Social Research Methods (2013)Social Research MethodsThe effect of customer relationship management adoption in business‐to‐business markets (2012)The effect of customer relati…The value of B2B relationships (2009)The value of B2B relationshipsOrganizational Dynamic Capability and Innovation: An Empirical Examination of Internet Firms (2009)Organizational Dynamic Capabi…Culture, Class, Distinction (2009)Culture, Class, DistinctionA cross‐cultural examination of relationship strength in B2B services (2008)A cross‐cultural examination …Relationship quality as a predictor of B2B customer loyalty (2006)Relationship quality as a pre…Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research (2006)Empirical research on the res…Critical success factors for a customer relationship management strategy (2006)Critical success factors for …The resource underpinnings of competitive positions (2005)The resource underpinnings of…CRM: conceptualization and scale development (2005)CRM: conceptualization and sc…“It was fun... but we don’t usually talk about these things”: Analyzing Sociable Interaction in Focus Groups (2005)“It was fun... but we don’t u…An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)An evaluation of divergent pe…Customer Relationship Management (CRM) in financial services (2000)Customer Relationship Managem…The Theory of the Growth of the Firm (1995)The Theory of the Growth of t…A resource‐based view of the firm (1984)A resource‐based view of the …Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Customer relationship management: Finding value drivers (2006)Customer Engagement as a New Perspective in Customer Management (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)How does CRM technology transform into organizational performance? A mediating role of marketing capability (2009)Customer relationship management and innovation capability: an empirical study (2010)Scale development: ten main limitations and recommendations to improve future research practices (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust (2011)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)How information gives you competitive advantage (1985)Putting the Service-Profit Chain to Work (1994)Mass customization: The new frontier in business competition (1999)Strategic issues in customer relationship management (CRM) implementation (2003)Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)An Assessment of the Scientific Merits of Action Research (1978)Chief executives define their own data needs. (1979)Selection of optimal supplier in supply chain management strategy with analytic network process and choquet integral (2008)Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors (2011)Identifying the critical success factors for relationship management in PPP projects (2013)An assessment of the scientific merits of action research (2023)How to Conduct a Mixed Methods Study: Recent Trends in a Rapidly Growing Literature (2011)A New Model of Social Class? Findings from the BBC’s Great British Class Survey Experiment (2013)“Science capital”: A conceptual, methodological, and empirical argument for extending bourdieusian notions of capital beyond the arts (2015)Dynamic Capabilities: A Review of Past Research and an Agenda for the Future (2009)The Resource-Based View: A Review and Assessment of Its Critiques (2009)What are dynamic capabilities and are they a useful construct in strategic management? (2009)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Advantages and Disadvantages of Using Qualitative and Quantitative Approaches and Methods in Language “Testing and Assessment” Research: A Literature Review (2016)What Influences Saturation? Estimating Sample Sizes in Focus Group Research (2019)Mixed-Methods Research: A Discussion on its Types, Challenges, and Criticisms (2021)
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  • 2013Social Research Methods6,542 cited
  • 2006Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research2,056 cited
  • 2009Culture, Class, Distinction1,370 cited
  • 2006Relationship quality as a predictor of B2B customer loyalty1,124 cited
  • 2004An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon680 cited
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  • 2009Organizational Dynamic Capability and Innovation: An Empirical Examination of Internet Firms280 cited
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  • 2008A cross‐cultural examination of relationship strength in B2B services188 cited
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  • 2005The resource underpinnings of competitive positions

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134 cited
  • 2012The effect of customer relationship management adoption in business‐to‐business markets117 cited
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