How Customer-Appealing Design and Branding Win New Riders: Data and Best Practices

Abstract

Both transit systems ’ preferences and anecdotal evidence have pointed to the positive effects branding has on transit service areas, but until recently with the advent of BRT service no hard data has existed to prove such a link. New analysis and customer survey data now suggest what transit managers have believed: that appeal vehicle design and strong service branding do win new riders out of their cars, independent of other service improvements such as frequency, capacity and travel time. However, the branding must be well coordinated with these and other service elements so that the image and branding “back up ” the other service improvements in a way that these changes mean something to riders and the communities being served.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 3 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.