Articlehybrid2016

Translating evidence to practice in the health professions: a randomized trial of Twitter vs Facebook

Jacqueline Tunnecliff · John M. Weiner · James Edmund Gaida · Jennifer Lyn Keating · Prue Elizabeth Morgan · Dragan Ilić +7 more

34 citations0/0 files storedJournal of the American Medical Informatics Association

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Social Media in Health Education Academic Publishing and Open Access Health Sciences Research and Education

Abstract

Objective: Our objective was to compare the change in research informed knowledge of health professionals and their intended practice following exposure to research information delivered by either Twitter or Facebook. Methods: This open label comparative design study randomized health professional clinicians to receive "practice points" on tendinopathy management via Twitter or Facebook. Evaluated outcomes included knowledge change and self-reported changes to clinical practice. Results: Four hundred and ninety-four participants were randomized to 1 of 2 groups and 317 responders analyzed. Both groups demonstrated improvements in knowledge and reported changes to clinical practice. There was no statistical difference between groups for the outcomes of knowledge change (P = .728), changes to clinical practice (P = .11) or the increased use of research information (P = .89). Practice points were shared more by the Twitter group (P < .001); attrition was lower in the Facebook group (P < .001). Conclusion: Research information delivered by either Twitter or Facebook can improve clinician knowledge and promote behavior change. No differences in these outcomes were observed between the Twitter and Facebook groups. Brief social media posts are as effective as longer posts for improving knowledge and promoting behavior change. Twitter may be more useful in publicizing information and Facebook for encouraging course completion.

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References

2013A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication 2003Identifying the pitfalls for social interaction in computer-supported collaborative learning environments: a review of the research 2013Social Media Use in Medical Education 2012Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information 2002Learning or lurking?2013The use of social-networking sites in medical education 2015The Acceptability Among Health Researchers and Clinicians of Social Media to Translate Research Evidence to Clinical Practice: Mixed-Methods Survey and Interview Study 2012Using Social Media to Improve Continuing Medical Education: A Survey of Course Participants

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