Strategies for eCommerce Success

Abstract

From the Publisher: With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users? perceptions of business-to-business and business-to-consumer electronic commerce. This book presents a study of key components and concepts of e-commerce, evaluates the critical success factors for global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications. Also included are discussions of the impact of e-commerce on small businesses and entrepreneurships in the United States, consequences of information technology for customer loyalty, internal e-mail messaging systems within organizations, and e-commerce comparisons of the United States and the United Kingdom. Bijan Fazlollahi is an associate professor in the Institute of International Business, J. Mack Robinson College of Business at Georgia State University. He currently serves on the editorial board of the Journal of Database Administration and has published articles in journals such as Interfaces, Information and Management, and Information Systems Research. He was a Fulbright Scholar to the former U.S.S.R, 1992?1993, and is an honorary professor at Azerbaijan State Oil University. He lives in Atlanta, Georgia.

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