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De Gustibus Non Est Disputandum: a Study of the Potential For Broadening the Appeal of Performing Arts
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De Gustibus Non Est Disputandum: a Study of the Potential For Broadening the Appeal of Performing Arts (1980)De Gustibus Non Est Disputandum: a Study …Marketing the fine and performing arts: What has marketing done for the arts lately? (1993)Marketing the fine and perfor…Design of Subscription Programs for a Performing Arts Series (1981)Consumer Perceptions of Promotional Offers in the Performing Arts: An Experimental Approach (2004)CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS (2005)Leveraging Associations: The Promotion of Cultural Sponsorships (2007)Social Division and Aesthetic Specialization: The Middle Class and Musical Events (2012)
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  • 1993Marketing the fine and performing arts: What has marketing done for the arts lately?25 cited

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