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The Differential Effects Of Celebrity And Expert Endorsements On Consumer Risk Perceptions
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The Differential Effects Of Celebrity And Expert Endorsements On Consumer Risk Perceptions (2019)The Differential Effects Of Celebrity And…How the type of sports-related endorser influences consumers' purchase intentions (2020)How the type of sports-relate…“Thanks for watching”. The effectiveness of YouTube vlogendorsements (2018)“Thanks for watching”. 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(1980)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry (2021)Human or virtual: How influencer type shapes brand attitudes (2023)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)Mass Communication and Para-Social Interaction (1956)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship (2020)Blind trust? 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  • 2011“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews392 cited
  • 2016Credibility of a peer endorser and advertising effectiveness360 cited
  • 2015From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness357 cited
  • 2018“Thanks for watching”. The effectiveness of YouTube vlogendorsements253 cited
  • 2008Celebrity Endorsements and Their Potential to Motivate Young Voters139 cited
  • 2012“Like it or not”124 cited
  • 2012Status signals: Adaptive benefits of displaying and observing the nonverbal expressions of pride and shame118 cited
  • 2012Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context104 cited
  • 2010The value of celebrity endorsements: A stock market perspective97 cited
  • 2011Evaluating responses to celebrity endorsements using projective techniques73 cited
  • 2016Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers64 cited
  • 2008Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes63 cited
  • 2020How the type of sports-related endorser influences consumers' purchase intentions61 cited
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Identifying the Attributes of an Effective Restaurant Chain Endorser
53 cited
  • 2009The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising51 cited
  • 2009The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention--The Mediating Effect of Advertising Endorser46 cited