Metrosexuality: See the Bright Light of Commodification Shine! Watch Yanqui Masculinity Made over!1,2

Abstract

One Must Ponder Hard that in an avowedly pragmatic and instrumentalist nation where the vast majority attests to the existence of a devil and individuated angels, 45 percent of people think aliens have visited Earth, 64 percent of adult Internet users (i.e., 82 million Yanquis) go online in search of spiritual information, three times more people believe in ghosts than was the case a quarter of a century ago, and 84 percent credit the posthumous survival of the soul, up 24 percent since 1972.4 Yet a major part of the bill of goods offered to U.S. residents is secular transcendence, the sense that one can become something or someone other than the hand dealt by the bonds of birth: one alternately loving and severe world of superstition (a.k.a. religion) is matched by a second alternately loving and severe world of superstition (a.k.a. consumption).

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