Exploring commitment in peer-to-peer exchanges: the case of timebanks

Eleni Papaoikonomou · Carmen Valor

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Customer Service Quality and Loyalty Service and Product Innovation Sharing Economy and Platforms

Abstract

Despite the growing trend of peer-to-peer (P2P) exchanges, there is a lack of studies that examine the determinants of the relationship between exchanging partners and the role of commitment in particular. This is especially necessary as P2P exchanges enact a different type of reciprocity from that of ‘business-to-consumers’. Thus, exploring P2P exchanges allows a better understanding of the drivers of commitment and the relationship of commitment with reciprocity. This qualitative and exploratory study examines the case of timebanks (TBs). Drawing from 40 in-depth interviews with TB managers and users along with participant observation, this study finds that commitment is a complex and multidimensional construct that may vary drastically depending on the distinct foci of commitment, the dual roles that users perform (as providers or as recipients), the type of exchange system and the notion of reciprocity underlying the exchange system.

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1980Qualitative research and evaluation methods 2000Bowling alone: the collapse and revival of American community 1994The Commitment-Trust Theory of Relationship Marketing 2017Exchange and Power in Social Life 1989Focus Groups: A Practical Guide for Applied Research 1965Exchange and Power in Social Life.2008Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory

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