From ‘Iron Girl’ to’ sexy Goddess’: An Analysis of the Chinese Media

Abstract

This chapter focuses on media discourse of female athletes in contemporary China. First, the historical developments of Chinese women’s liberation and feminist critique will be discussed to reveal the broad social background for my discussion. Next, academic literature on media treatment of women’s sport and female athletes in China will be reviewed. Finally, a textual analysis will examine how the Chinese media portrayed Chinese female athletes in their reports of the Athens Olympic Games. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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