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THE INFLUENCE OF GREEN MARKETING ON CONSUMER BUYING BEHAVIOR (Study at The Body Shop Manado)
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THE INFLUENCE OF GREEN MARKETING ON CONSUMER BUYING BEHAVIOR (Study at The Body Shop Manado) (2016)THE INFLUENCE OF GREEN MARKETING ON CONSU…Effect of Green Brand Packaging on Green Brand Image: Mediating Role of Green Brand Association and Green Brand Advertising in the Context of Green Apparel Brand (2023)Effect of Green Brand Packagi…DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY (2020)DO GREEN MARKETING AND GREEN …Prosedur Penelitian Suatu Pendekatan Praktik (2006)Service, Quality & Satisfaction (2011)METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)
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  • 2020DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY7 cited
  • 2023Effect of Green Brand Packaging on Green Brand Image: Mediating Role of Green Brand Association and Green Brand Advertising in the Context of Green Apparel Brand7 cited

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