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With the purpose of making effective evaluation to B2C and C2C from the angle of network trading participants (buyers and sellers), this research proposes a valuation model which is based on Fuzzy Optimize Model of Multi-attribute Decision-making (FOMMAD). First, according to ICDT Theory model, the hierarchical structure for evaluation is established, and with 20 network sellers' (or buyers) interview opinions as assessment basis, the weight of ICDT 22 evaluation factors is obtained by using AHP. Then reuse FOMMAD theory to compare the integrate competition predominance of the two business models. According to final result, it is considered that the advantage of C2C is more apparent. Finally, based on the research results and the ICDT Theory, questions like the causes of the gap, how to improve B2C operation model and the development trend of the both have been deeply discussed.
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