Fashion Thinking Practice: On Crafting Confessions and the Creative Consumer

Abstract

Practices of creative self-expression are related to specific considerations and confessions in the context of positioning within a contemporary fashion consumer society. If the craft consumer is someone who exercises personal control over all the processes involved, how then will these practices be transformed into learning objectives? Where are the manuals and how can we understand the practice of the creative and confessing consumer? Taking its starting point in the production of second-hand value, this article focuses on crafting confessions and creativity as a fashion thinking imperative in a Swedish context. The art of confession is a practice that can be understood as a self-regulating mechanism. By thematizing a number of cultural programs of confessional everyday practice, it is the intention of this article to illuminate how these have become an important part of how alternative consumption trends act as self-regulating practices on the Swedish fashion market.

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