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Sociologie du packaging

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Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

Si l\'on a tant de mal à comprendre le choix du consommateur en économie de marché n\'est-ce pas parce que l\'on se trompe de cible ? Dans cet essai argumenté et plaisant à lire, l\'auteur nous propose d\'abandonner \

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