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We study the problem of computing and learning non-anonymous reserve prices to maximize revenue. We first define the {\sc Maximizing Multiple Reserves (MMR)} problem in single-parameter matroid environments, where the input is $m$ valuation profiles v^1,...,v^m, indexed by the same n bidders, and the goal is to compute the vector r of (non-anonymous) reserve prices that maximizes the total revenue obtained on these profiles by the VCG mechanism with reserves r. We prove that the problem is APX-hard, even in the special case of single-item environments, and give a polynomial-time 1/2-approximation algorithm for it in arbitrary matroid environments.
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