INTERNATIONAL MARKETING RESEARCH

Greg Kitzmiller · Joseph Henry Miller

48 citations0/0 files storedResearch in global strategic management

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scientometrics and bibliometrics research International Business and FDI Business and Management Studies

Abstract

The number and breadth of research articles, diversity of topics, and improved quality in international marketing research have all grown rapidly over the past 30 years. Our sample of 26 research journals shows that the number of articles increased by almost 400% between 1970 and 2001, rising from fewer than 50 in 1970 to nearly 200 in 2001, and more than doubled between 1980 and 2001. More important, the quality improved even faster, while the range and diversity of topics expanded at least tenfold. Indiana University was a principal actor in this revolution.

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References

2001Response Styles in Marketing Research: A Cross-National Investigation 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture 2001The role of national culture in international marketing research 2000The International Market Entry Choices of Start-Up Companies in High-Technology Industries 1999Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture 2001An integrative framework for cross‐cultural consumer behavior 2000A Note on Psychological Distance and Export Market Selection 2000Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

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