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A Practitioner's Guide to Public Relations Research, Evaluation and Measurement
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  • 2020Aligning and Linking Communication with Organizational Goals

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9 cited
  • 2018En busca de un marco para medir el valor intangible de la gestión pública. Análisis de casos prácticos de evaluación del “valor público”7 cited
  • 2025Sustainability and internal communication: Leveraging employee green behaviors7 cited
  • 2015Determining factors leading to strategic management PR practitioner roles6 cited