When Women Lose

Abstract

This paper examines the press coverage of the 1993 Virginia and 1996 West Virginia gubernatorial elections. In both elections, the Democratic Party nominated female candidates, a first in both states. The research seeks to understand if the press was biased against the women candidates and whether or not that bias can be attributed to their gender. While the data collected from newspapers in both states show that the press was negative, the evidence suggests that the negativity was based primarily on issues other than gender.

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