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Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength
0 references·5 citing·17 second hop
Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength (2007)Understanding Advertising Effectiveness f…Asserting your mind: Interruptions extremize consumer choices (2023)Asserting your mind: Interrup…Attitudes and attitude strength as precursors to object attachment (2020)Attitudes and attitude streng…In the mood for action: When negative program-induced mood improves the behavioral effectiveness of TV commercials (2017)In the mood for action: When …Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness (2016)Riding the Waves: Revealing t…Who’s messing with whose mind? (2008)Who’s messing with whose mind?Communication and Persuasion (1986)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Brands, love and family (2016)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Testing for a Unit Root in Time Series Regression (1988)Fixed vs. Flexible Pricing in a Competitive Market (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)PAZARLAMA BİLİMİNDE DUYGU VE DUYGU DURUMU KAVRAMLARI İÇİN BAZ ALINMIŞ TEORİLER (2019)Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. (1979)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)The Influence of Attitudes on Behavior (2014)Self-concept clarity: Measurement, personality correlates, and cultural boundaries. (1996)Constructive Consumer Choice Processes (1998)
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  • 2016Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness19 cited
  • 2008Who’s messing with whose mind?14 cited
  • 2020Attitudes and attitude strength as precursors to object attachment10 cited
  • 2017In the mood for action: When negative program-induced mood improves the behavioral effectiveness of TV commercials9 cited
  • 2023Asserting your mind: Interruptions extremize consumer choices1 cited

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