Likert scale is one of the most frequently used measures in social sciences to gather data on attitudes, perceptions, values, intentions, habits and behaviour changes. This paper illustrates two methods, i.e. grey relational analysis and RIDIT analysis, which can be used to analyse data from Likert scale surveys. It is found that the results derived from applying the aforementioned methods are very much consistent with each other. Characteristics of the two methods and guidelines for choosing between the two for data analysis are also discussed in this paper. Mathematics Subject Classification: 62P25
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