Article2008

Qualitative Inquiry between Scientistic Evidentialism, Ethical Subjectivism and the Free Market

39 citations0/0 files storedInternational Review of Qualitative Research

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Business Strategies and Management Research Qualitative Research Methods and Applications Business and Management Studies

Abstract

A critical analysis of the uses to which qualitative inquiry is put in marketing and management research is offered. The naive romantic belief that qualitative qualitative is inherently liberating and empowering is also criticized. The relationship between positivism, qualitative inquiry and the audit culture is analyzed.

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References

1994Handbook of Qualitative Research 1984The Postmodern Condition: A Report on Knowledge 2005The SAGE handbook of qualitative research 1991Becoming Qualitative Researchers: An Introduction 1997InterViews: An introduction to qualitative research interviewing 2003Management and the Worker 1996Focus Group Interviews in Education and Psychology 2006Dominance Through Interviews and Dialogues

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2014Perils and Potentials in Qualitative Psychology

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