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Grundlegende preisstrategische Optionen auf B2B-Märkten · Study

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ChapterGrundlegende preisstrategische Optionen auf B2B-Märkten

Ove Jensen2011

Chapter2011

Grundlegende preisstrategische Optionen auf B2B-Märkten

Ove Jensen · Michael Henrich

17 citations·0/0 files stored·Gabler eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1988The Theory of Industrial Organization 1993Strategic assets and organizational rent 1950The Bargaining Problem 1950Equilibrium points in n -person games 1978Organizational Strategy, Structure, and Process

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Year2011

Typechapter

Published2011-01-01

VenueGabler eBooks

Languagede

Citations17

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-8349-6491-5_2

openalex_workW2482879101

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