The thought Economy

Abstract

The big consequence of the megatrends and changes that we have seen in the previous chapters is the emergence of a new economy. The Old World that we’re leaving has been called by most the industrial society. We’ve named it that for decades, and for good reasons. Its production base was made up of industry, and although a minority of the working population worked in that industry, most in one way or another relied on it. But those times are history. From both an economical perspective and a general global and geopolitical point of view, society is now moving into a new phase, a new era. Many before me have said the same, and today’s society has already been given many names. To name a few: ■ Network society (Castells)1 ■ Service economy (Fuchs, Gershuny)2 ■ Information society, economy or age (Masuda, Hawken)3 ■ Risk society (Beck, Giddens)4 ■ Post-industrial society (Bell)5 ■ Post-Fordism society (Amim)6 ■ Third wave (Toffl er)7 ■ Dream society (Jensen)8 ■ Experience economy (Pine & Gilmore)9 ■ Knowledge economy (Drucker)10.

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