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Marketing—Making a Difference for Entrepreneurial Universities · Study

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ChapterMarketing—Making a Difference for Entrepreneurial Universities

Thomas Baaken2016

Chapter2016

Marketing—Making a Difference for Entrepreneurial Universities

Thomas Baaken · Todd Davey · Sue Rossano

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Research, Science, and Academia University-Industry-Government Innovation Models

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References

2000The dynamics of innovation: from National Systems and “Mode 2” to a Triple Helix of university–industry–government relations 1995The New production of knowledge: the dynamics of science and research in contemporary societies 1998Academic capitalism: politics, policies, and the entrepreneurial university 1995The Triple Helix - -University-Industry-Government Relations: A Laboratory for Knowledge Based Economic Development 1998The norms of entrepreneurial science: cognitive effects of the new university–industry linkages 2002Universities and the global knowledge economy : a triple helix of university-industry-government relations 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 2005The Role of Followers in the Charismatic Leadership Process: Relationships and Their Consequences

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Year2016

Typechapter

Published2016-01-01

VenueSpringer eBooks

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-981-10-0464-3_18

openalex_workW2484441309

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