SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Markenmanagement im Handel · Study

BookMarkenmanagement im Handel

Dieter Ahlert2000

Book2000

Markenmanagement im Handel

Dieter Ahlert · Peter H. Kenning

66 citations·0/0 files stored·Gabler Verlag eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 66 citations exist upstream.

Cited by

2002Strategische Optionen der Markenführung 2012Handelsmarken – Erscheinungsformen, Potenziale und strategische Stoßrichtungen 2004Das Konzept des Markentypenlebenszyklus

Details

Year2000

Typebook

Published2000-01-01

VenueGabler Verlag eBooks

Languagede

Citations66

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-322-86933-3

openalex_workW2484734080

Links

Imported from OpenAlex (CC0) — nothing here is generated.