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The Marketing Audit
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The Marketing Audit (1995)The Marketing AuditStrategic marketing management for health management: cross impact matrix and TOWS (2000)Strategic marketing managemen…The TOWS matrix—A tool for situational analysis (1982)The rise and fall of strategic planning (1995)Creative Problem Solving for Managers (2002)The “telescopic observations” framework: an attainable strategic tool (2005)
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  • 2000Strategic marketing management for health management: cross impact matrix and TOWS36 cited

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