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Integrierte Kommunikation in der Praxis · Study

BookIntegrierte Kommunikation in der Praxis

Manfred Bruhn2014

Book2014

Integrierte Kommunikation in der Praxis

Manfred Bruhn · Sieglinde Martin · Stefanie Schnebelen

31 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Public Relations and Crisis Communication Literature, Culture, and Aesthetics

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2016Strategische Planung und Umsetzung einer Integrierten Kommunikation: Die Anbieterperspektive 2016Grundlagen der strategischen Kommunikation aus Sicht der Marketingkommunikation 2016Aufgabenbereiche und aktuelle Problemfelder der Markenführung 2016Einsatz der Mediawerbung für die Marketingkommunikation

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Year2014

Typebook

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations31

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-05464-9

openalex_workW2484959841

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