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Vermittlung emotionaler Erlebniswerte · Study

BookVermittlung emotionaler Erlebniswerte

Franz-Josef Konert1986

Book1986

Vermittlung emotionaler Erlebniswerte

Franz-Josef Konert

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

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2002Symbols for Sale: Funktionen des symbolischen Konsums 1988Markenstrategien im Wettbewerb 1999Strategien zur Profilierung von Marken 2004Typen von Markenstrategien 1988Markenstrategien als Waffe im Wettbewerb

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Year1986

Typebook

Published1986-01-01

VenueKonsum und Verhalten

ISSN-L0176-9235

Languagede

Citations38

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ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-662-22592-9

openalex_workW2485763649

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