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Tendencias publicitarias en Iberoamérica. Diálogo de saberes y experiencias
3 references·1 citing·19 second hop
Tendencias publicitarias en Iberoamérica. Diálogo de saberes y experiencias (2016)Tendencias publicitarias en Iberoamérica.…What Makes Online Content Viral? (2011)What Makes Online Content Vir…New Media, New Influencers and Implications for Public Relations (2008)New Media, New Influencers an…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Impact and engagement of sport & fitness influencers: A challenge for health education media literacy (2023)Impact and engagement of spor…Social Behavior as Exchange (1958)A New Product Growth for Model Consumer Durables (1969)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior (2013)Word of mouth and interpersonal communication: A review and directions for future research (2014)Beyond misinformation: Understanding and coping with the “post-truth” era. (2017)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Qualitative Content Analysis (2014)The impact of health communication through sports social media on adolescents’ sport participation attitudes: a moderated mediation model (2025)Líderes de opinión en Colombia, Venezuela e Irán. El caso de los 20 usuarios más vistos en Twitter (1970)A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication (2011)Keeping up with the digital age: How the American Red Cross uses social media to build relationships (2011)
this work references cited by second hop

References

  • 2011What Makes Online Content Viral?3,175 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2008New Media, New Influencers and Implications for Public Relations39 cited

Cited by

  • 2023Impact and engagement of sport & fitness influencers: A challenge for health education media literacy21 cited

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