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Open innovation and open business models are two concepts that have been launched by Henry Chesbrough (2003a; 2006a; 2007b). The chapter develops a classification scheme through the combination of open–closed innovation and traditional vs. open business models. Furthermore, the chapter considers new product development or new business development as just one specific driver for competitive advantage. Product innovations may not be an option for companies producing commodities but their competitive drivers may be affected by product innovations of their (technology) partners. Reframing open innovation in this way allows us to shed light on innovation networks in which the instigators of the network are for instance customers or complementors (but not the innovators themselves) are benefitting. This approach results in a general classification scheme for open innovation research. The simplicity of the structure should make it attractive as a starting point for new developments or application areas in the open innovation literature.
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