Media Framing of Disasters

Abstract

During a disaster, the media are the most visible of all the players involved in the response and recovery. This chapter examines media coverage and framing of disasters while using the lens of the crisis-adaptive public information (CAPI) model to offer implications for public information personnel who must communicate with stakeholders. CAPI is a positive representation of how disaster organizations communicate during routine, non-disaster times, and then shift into disaster mode to respond to an emerging threat or sudden event. The media–communicator connection is exemplified by one of the components of the CAPI model, tight coupling, in which the reporter and the spokesperson have a mutually dependent relationship.

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