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Marketing of Professional Services
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Marketing of Professional Services (1997)Marketing of Professional ServicesApplication of Marketing Strategies in Nigerian Quantity Surveying Firms (2015)Application of Marketing Stra…Marketing and Professional Services: the Case of Consultancy Engineering (1996)Marketing and Professional Se…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Innovating into trouble: When innovation leads to customer complaints (2022)Services Marketing: People, Technology, Strategy (1984)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Factors determining the marketing strategies of construction firms: construction professionals' perspective (2020)
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  • 1996Marketing and Professional Services: the Case of Consultancy Engineering18 cited
  • 2015Application of Marketing Strategies in Nigerian Quantity Surveying Firms15 cited

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