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Theoretical Aspects of Brand Building in Seafood Industry · Study

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ArticleTheoretical Aspects of Brand Building in Seafood Industry

Anna Křižanová2013

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Theoretical Aspects of Brand Building in Seafood Industry

Anna Křižanová · Jana Majerová · Tomáš Klieštik · Peter Majerčák

24 citations·0/0 files stored·Hrčak Portal of scientific journals of Croatia (University Computing Centre)

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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is an output of scientific grant VEGA: 1/0473/12 Integrated model of building of brand value as a tool of business marketing mix.

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2020Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets 2020Content marketing strategy and its impact on customers under the global market conditions 2023Interdependence of selected socio-demographic characteristics of consumers and consumer preferences toward brands

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Year2013

Typearticle

Published2013-12-30

VenueHrčak Portal of scientific journals of Croatia (University Computing Centre)

Languagehr

Citations24

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ShelfMarketing and Advertising Strategies

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openalex_workW2490828413

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