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Digital Political Marketing
16 references·1 citing·52 second hop
Digital Political Marketing (2016)Digital Political MarketingUK Election Analysis 2015: Media, Voters and the Campaign (2015)UK Election Analysis 2015: Me…Spreadable Media: Creating Value and Meaning in a Networked Culture (2014)Spreadable Media: Creating Va…Political Communication and Cognition (2014)Political Communication and C…Political Campaigning in the Information Age (2014)Political Campaigning in the …Interactivity and Branding: Public Political Communication as a Marketing Tool (2014)Interactivity and Branding: P…Cameron's Conservatives and the Internet: Change, Culture and Cyber Toryism (2014)Cameron's Conservatives and t…Public Sentiment and Critical Framing in Social Media Content During the 2012 U.S. Presidential Campaign (2013)Public Sentiment and Critical…Party change, social media and the rise of ‘citizen-initiated’ campaigning (2013)Party change, social media an…Which candidates do the public discuss online in an election campaign?: The use of social media by 2012 presidential candidates and its impact on candidate salience (2012)Which candidates do the publi…The Personalization of Politics (2012)The Personalization of Politi…Social Media and Political Participation: Are Facebook, Twitter and YouTube Democratizing Our Political Systems? 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References

  • 2014Spreadable Media: Creating Value and Meaning in a Networked Culture1,442 cited
  • 2012The Personalization of Politics951 cited
  • 2000On-Line Interaction and Why Candidates Avoid It500 cited
  • 2011From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign386 cited
  • 2011Social Media and Political Participation: Are Facebook, Twitter and YouTube Democratizing Our Political Systems?314 cited
  • 2005New Media Campaigns and the Managed Citizen311 cited
  • 2013Party change, social media and the rise of ‘citizen-initiated’ campaigning270 cited
  • 2012Which candidates do the public discuss online in an election campaign?: The use of social media by 2012 presidential candidates and its impact on candidate salience200 cited
  • 2009PARTIES IN THE DIGITAL AGE—A REVIEW ARTICLE131 cited
  • 2013Public Sentiment and Critical Framing in Social Media Content During the 2012 U.S. Presidential Campaign96 cited
  • 2015UK Election Analysis 2015: Media, Voters and the Campaign74 cited
  • 2009NEW MEDIA AND THE REVITALISATION OF POLITICS60 cited
  • 2014Political Communication and Cognition54 cited
  • 2014Interactivity and Branding: Public Political Communication as a Marketing Tool41 cited

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  • 2014Cameron's Conservatives and the Internet: Change, Culture and Cyber Toryism32 cited
  • 2014Political Campaigning in the Information Age13 cited
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    • 2020Digital media as a driver of change in political organisation: 2010 and 2015 UK general elections8 cited