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Donation via Mobile Applications: A Study of the Factors Affecting Mobile Donation Application Use
16 references·1 citing·47 second hop
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References

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  • 2002Building Brand Equity through Corporate Societal Marketing944 cited

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  • 2010Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake874 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
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    • 2021When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes17 cited