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A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology · Study

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ChapterA Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology

Hans Baumgartner2010

Chapter2010

A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology

Hans Baumgartner

10 citations·0/0 files stored·Emerald Group Publishing Limited eBooks

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2025Advances in Consumer Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1985Measuring the Involvement Construct 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1960The Functional Approach to the Study of Attitudes

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Year2010

Typechapter

Published2010-01-01

VenueEmerald Group Publishing Limited eBooks

Languageen

Citations10

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1108/s1548-6435(2009)0000006005

openalex_workW2492331024

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