Managing the Supply Chain

Abstract

Earlier chapters have emphasised the changing structures within which retailing operates. In Chapter 1 we suggest four areas of ‘revolution’ as the primary causes of the dramatic rate of change now occurring in western and developed societies. These were suggested as: Each was seen to have an impact on consumer and on retailing in terms of the response by retailers to consumer changes brought about by the ‘revolutions’ and the market-based and operational management opportunities each offers.

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