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This chapter discusses various aspects of low-cost business models. The low-cost business models are taking share from traditional players in many industry sectors and locations. These new models also have important strategic implications for the developed world. Rapidly developing economies (RDE)-based market leaders are leveraging their home-market success to pursue global ambitions. And multinationals are disrupting competitors and pioneering new price points and applications in the developed world with low-cost offerings created for RDEs. A low-cost approach is more than merely an opportunity for current customers to buy the same goods for less. Most important, it is a truly new value proposition that addresses both existing and new customers and is supported by a novel operating model. Offering a limited range of products without compromising on quality is another critical pillar of many low-cost business models.
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