CUSTOMER ACCEPTANCE ON ISLAMIC PAWN BROKING: A MALAYSIAN CASE

Abstract

This paper aimed to identify the vital factors that have contributed to the growth of the Ar-Rahnu which is known to be Islamic pawn broking system popularly known to be one of the dominant pawn brokers in Malaysia. Specifically, this study examines the factors influencing the customer acceptance towards Islamic pawn broking offered by MAIDAM in the state of Terengganu. Several identifiable variables were selected concerning storage charge, service quality, locality and management in measuring its contribution to the acceptance of customer towards Ar-Rahnu MAIDAM. Using questionnaire as research instrument, 330 sets of questionnaires had been distributed to the customer at Ar-Rahnu MAIDAM Dungun. The sample was analyzed through convenience and quota sampling method from the total customer of Ar-Rahnu Maidam Dungun. The result of the investigation demonstrated that all the identifiable constructs were substantial to very strong and significantly correlated with the customer acceptance towards pawn broking offered by Ar-Rahnu MAIDAM Dungun. The findings are symmetrical with the hypotheses formulated based on the previous studies and useful as one of the tools to strengthen the pawn broking system in Malaysia.

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